Ugly Dog
Coffee Company

*2019

(Packaging, illustration, branding)

BRIEF:

Create a brand and package a boutique product sold to a niche market (Tradesmen), who will expect/desire something a little different.

APPROACH:

A bold, textural and cheeky look with a fun tone of voice creating a banter with the demographic.

SOLUTION:

Create a relatable character that gives a face to a brand that doesn’t take it self too seriously.

*Concept work for student project.