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Gamsaan cocktail co./Hotaling & Co.

San Francisco, California 2021

(Packaging design, copy writing, tone of voice)

BRIEF:

Create a label for a “Ready To Drink” Cocktail for Gamsaan Cocktail Co. reflecting San Francisco local pride, the asian heritage behind the brand as well as showcasing the use of unique asian ingredients. 

SOLUTION:

Patterns created from iconic San Francisco infrastructure that also have asian moods. Frames and colour palette also a nod to San Francisco. Colour palette also reflect asian ingredients in each cocktail.

Embarcadero Center tile floor in San Francisco, inspiration for Prosperity cocktail pattern.

Embarcadero Center tile floor in San Francisco, inspiration for Prosperity cocktail pattern.

Old San Francisco MUNI transit logo, inspiration for Harmony cocktail pattern.

Old San Francisco MUNI transit logo, inspiration for Harmony cocktail pattern.

San Francisco street signs, frame inspiration.

San Francisco street signs, frame inspiration.