Wolfpack

San Diego, California 2022

(Logo design, branding)

BRIEF:

Ultra Marathon runner Hector Rodriguez was looking for a logo and some designs to reflect the level of bold commitment involved in his sport. Ultra Marathon running is a hardcore endurance sport entailing running up to 200 miles (320 km) over multiple days, typically on unpaved trails. His brand Wolfpack is branching out beyond apparel to podcasts, video content, social media content and reaching out nationally in the USA. The logo designs were to be dynamic and versatile enough to grow with the brand and be utilized for different media.

SOLUTION:

A diamond logo of a W reflecting mountains. Bold lines and a bold typeface. Customized typography with a bold and sharp aesthetic. A monogram logo as a nod to the bond created in a pack or family. A signature script logo to add personalization.