All Feral

San Diego, California 2022

(Logo design, branding, content creation, illustration)

BRIEF:

Help create a children’s outdoor clothing brand that isn’t so childish. The brand is for adventurous, outdoorsy children aged 8-12 that are looking for a more mature and sophisticated outdoors look. The designs would be mature enough for an adult to wear. Help name the brand with the word “Feral” in it. 

SOLUTION:

I came up with the name All Feral as a play on All For All, as in “For Everyone”, a brand for everyone. Then created the main mountain logo with an F in the shadow and a less obvious A. Expanding from the mountain logo I created a full circle logo. The circle has an arc/bridge/sun beams on the top representing the strongest natural formation. One version of the circle logo has the coordinates of several natural parks.

I used a playful but modern color palette. The designs are uncluttered and balanced with smooth, defined graphics.